A Structure Analysis and Data Modeling of Telecom Product Based on Product Lifecycle Management

This paper analyzes the necessity and requirements of switching from service-oriented operations to product-oriented operations in telecom industry, which helps to solve the conflict between more and more homogeneous telecom services and individualized customer demands. Then this paper puts forward a comprehensive definition of telecom product, and presents a structure framework of telecom product consisting of 8 ingredients: telecom service, information content and application, tariff, target market, brand, channel, customer service and supplementary resources. Meanwhile, this paper analyzes the process framework of telecom product lifecycle management and divides it into 4 phases: planning, developing, approving and publishing and improving or withdrawing. The complete concept data model is analyzed and gradually shaped in the UML language in the 4 phases.